Fedora Brand Guidelines
The following content is also available in a PDF booklet format created by Jess Chitas.
The Fedora Logo
These logos are used for many purposes across many different designs, including software applications, web sites, T-shirts, event booth tablecloths and banners, and other printed material.
While it may seem as if your change to the logo is minor, the impact of such changes is much more widespread than you might initially think. We seek to have a consistent and recognizable logo that is taken seriously in order to help us fulfil Fedora’s mission of leading the advancement of free and open source software and content.
Fedora Logo Basics
Figure 1. Fedora Default Logo
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Figure 2. Fedora Default Logo - Black
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Figure 3. Fedora Default Logo - White
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Figure 4. Fedora Vertical Logo
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Figure 5. Fedora Vertical Logo - Gradient
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Figure 6. Fedora Vertical Logo - Black
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Figure 7. Fedora Vertical Logo - White
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Figure 8. Fedora Logo for Dark Background - White and Blue Logo with Blue Text
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Figure 9. Fedora Logo for Dark Background - White and Blue Logo with White Text
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Figure 10. Fedora Logo for Dark Background - Blue Logo with White Text
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Source files for the logos can be found at the Design team’s GitLab repository.
Secondary Logos
Fedora Remix
In order to protect and grow the Fedora brand, we have a distinguishable Fedora Remix design that can be used without permission to mark content that is derived in part from Fedora. There are guidelines for the design’s appearance and usage, outlined here.
Figure 11. Fedora Remix Logo
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Figure 12. Fedora Remix Logo - Dark Blue and White Logo
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Figure 13. Fedora Remix Logo - Black
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Figure 14. Fedora Remix Logo - White
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Figure 15. Fedora Remix Logo - Grey
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Figure 16. Fedora Remix Logo - Purple
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Figure 17. Fedora Remix Logo - Magenta
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Figure 18. Fedora Remix Logo - Orange
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Figure 19. Fedora Remix Logo - Green
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Logos from different Fedora Sub-projects
These logos come from different projects within the Fedora community.
Figure 20. Fedora Workstation Logo
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Figure 21. Fedora Silverblue Logo
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Figure 22. Fedora Server Logo
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Figure 23. Fedora IoT Logo
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Figure 24. Fedora CoreOS Logo
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Figure 25. Fedora Magazine Logo
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Logo Templates
These templates help bring unity across the expanse of the project between different applications on our infrastructure and between different groups within the project.
If you require a logo for you application or group, please log a ticket on the Design team’s GitLab.
The Dos and Donts of the Fedora Logo
Don’t search for the logos on a search engine and use whatever you find there. There are many unofficial variations on the Fedora logos that are not authorized, are unofficial, and do not respect these guidelines. Please do not use them or spread them further!
Here are some guidelines you should avoid if you would like to use some of our logos:
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Colors
We keep a single color palette to keep our artwork consistent, whether it is different Fedora materials, Fedora materials on screen, on the web, or on printed materials. Past mistakes have included Fedora DVDs coming out purple (true story!) so please pay attention to these colors, and please always use CMYK colors for professionally-printed collateral and objects such as printed banners, T-shirts, hats, and stickers. Otherwise, your design may well come out purple instead of blue!
Typography
We recommend the following complementary fonts to use along with the logos. Both recommended fonts are openly licensed and freely distributable.
We recommend using Open Sans as a body text / copy font. It comes in a wide range of weights.
We recommend using Montserrat as a titling / headline font. Montserrat is also used in the Fedora Editions logos.
Characters
Most of these characters were created as part of the Fedora Characters Revamp Project. These mascots can be used in different projects.
You will be introduced to Badger, Beefy, Panda and Colúr and their history within the Fedora Community along with what part they belong to as well.
Panda
Panda is a happy go-lucky panda with glowing ears and a glowing nuclear symbol on her stomach and was originally created as a helper. You were able to find her on on the 404 and 500 pages and also was in the Fedora Docs pointing out tips and tricks. Panda is female and is a general mascot for the Fedora community. In 2021, intern Lauryn Dake redesigned the Panda during the Fedora Character Revamp Project.
Figure 26. panda01
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Badger
Badger is the Fedora Badges mascot and has been featured on a lot of different badges throughout the years. Badger was fist inspired by a popular early 2000’s internet meme involving badgers and snakes. Badger is non-binary. In 2021, intern Lauryn Dake brought them to life by creating a new style for the Badger to fit in to the Fedora style.
Figure 27. badger01
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Beefy
Beefy is a general mascot for the Fedora Community. He was the release name for Fedora 17 and has been a popular character even before Fedora Linux! He became a meme between Linux users. Beefy is male and on his belly, the mustard indicates progress. He was also a bootup screen for Fedora in past years and as it was loading, the mustard on his belly grew. In 2021, intern Lauryn Dake revamped the style of Beefy and created him in many poses. If you would like to know more about the origins of the Beefy Miracle, please visit: https://beefymiracle.org/
Figure 28. beefy01
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Colúr
Colúr is our newest character that was created as a mascot for our Flock events. In 2022, Jess Chitas created him to go along with the Flock events and to also bring a new Fedora character to the table! He is based on the Pink-Necked Green Pigeon and his name came from the Irish meaning Pigeon but also sounds like the word 'Color'.
Figure 29. colur01
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Contact
There is a lot to the Fedora brand and there may be things we haven’t been able to cover in this guide.
However, if you need help working with the logo to make sure you are following the guidelines or want to do something different with it, please email logo@fedoraproject.org or log a ticket on the Design team’s GitLab and we would be delighted to help you!
Fedora®, the Fedora word design, the Infinity design logo, Fedora Remix, and the Fedora Remix word design, either separately or in combination, are hereinafter referred to as "Fedora Trademarks" and are trademarks of Red Hat, Inc.
Further information at Fedora’s trademark guidlines.
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